Logitech has been working for a number of years to reinvent it’s culture, redefine the product offering and position the brand as thought leaders in innovation by putting design at the heart of the company. And with it comes a striking new identity from Design Studio.
'Design is at the heart of everything we do moving forward. It’s the force driving the company. Now our brand truly reflects the ambition of the company.'
Alastair Curtis – Chief Design Officer, Logitech
The results are a new Logitech brand with an energised and colourful new identity that is future facing to lead the company into a new era. The new logotype is based on simple, geometric shapes and flexible logo that can abbreviate down to 'Logi' on smaller products such as wearable tech.
GoodFromYou Logitech & Design Studio