Logitech
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Logitech came to us to help bring new life to its brand identity. The result is the biggest transformation in the brand’s history. They had big aspirations; to redefine who they were as a brand and a business, a major transitional shift to put design thinking at the heart of everything. This was an aspiration that we were excited to challenge, create and deliver on. One that resulted in a year long collaboration, resulting in the new Logitech brand, an energised and colourful new brand that is future facing, leading the company into a new era.
Logitech has been working for a number of years to reinvent it’s culture, redefine the product offering and position the brand as thought leaders in innovation by putting design at the heart of the company. And with it comes a striking new identity from Design Studio.
'Design is at the heart of everything we do moving forward. It’s the force driving the company. Now our brand truly reflects the ambition of the company.'
Alastair Curtis – Chief Design Officer, Logitech
The results are a new Logitech brand with an energised and colourful new identity that is future facing to lead the company into a new era. The new logotype is based on simple, geometric shapes and flexible logo that can abbreviate down to 'Logi' on smaller products such as wearable tech.
GoodFromYou Logitech & Design Studio
