Seafood moving packaging that catches your eye
LOCO Studio creates an interactive packaging for Nord Stream brand.
Nord Stream is a product line of preserved foods. The brand consists of 5 different tastes: sardine, smoked mussels, crab, octopus and squid. The main competitive advantages of Nord Stream are interactivity and responsiveness. Each package is distinguished from the others due to its graphic and colour identification.
While creating the concept, LOCO studio adopted the moiré pattern as a vehicle for communication between the brand and the customer through a hidden, unexpected animation. The picture on the top of the package starts moving when the user opens or closes it. It involves the customer as an active participant in the dialogue process and discovery of the product. The Photography work is done by 100% ART Studio.