A rebellious packaging for an adventurous brewery
Underline Studio creates the logo and a colourful packaging for the unconventional brewery Halo.
Halo is an adventurous brewery that takes the traditional recipes of rare styles of beer and then experiments with the ingredients. With a taproom and bottle shop that welcome inquisitive visitors, the brewery needed an approachable brand that matched its unconventional sensibilities. Underline studio created a logo, labels, packaging and promotional items that use geometric patterns and unexpected colours, resulting in a look that is energetic, modern and a bit rebellious.
Underline studio created a logo, labels, packaging and promotional items that use geometric patterns and unexpected colours, resulting in a look that is energetic, modern and a bit rebellious.
Underline is a Toronto-based studio taking on a wide range of projects in brand, corporate and marketing communications. Underline studio is global in outlook and tastes, blending classic and emerging design thinking in their work across the private and public sectors. Its client list is consciously diverse, ranging from corporate and retail enterprises, to media and publishing organizations, to educational and cultural institutions, such as: Hyperion, The New York Times, Prefix Photo Magazine, the Art Museum at U of T, National Gallery of Canada, Google, YouTube, Virginia Johnson, Harvard Medical School, among many others.
