Don't call it squash
'A better-for-you cordial.'
The latest up-start in the drinks market today is the impressive chaps at Elderbrook. Founded by ex-Innocent drinks colleagues David Folkman and Craig Jones in a quest to find a better-for-you drink, the bright young company has an exciting future with their innovative approach to rehydration. Now teaming up with &Smith Design and We All Need Words, the fresh new identity really does show a flavour of what to expect. A bold, clean, friendly visual language, the identity was created in collaboration with YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue.
“It would’ve been easy to make Elderbrook’s design pure and ‘my-body-is-a-temple’ simple. But when big, sugary soft drinks are trying to show how ‘healthy’ they are, we had to raise Elderbrook’s game and do something different. The design is bold and uses the work of young illustrators in a whip-smart, grown-up way.” - Dan Bernstein, Creative Partner, & SMITH
GoodFromYou Elderbrook, &Smith and We All Need Words