It comes from below
'Prince with 1,000 enemies'
The latest instalment of the Under Armour 'It comes from below' campaign sees sights turned to Carolina Panther's quarter-back Cam Newton in the spot titled 'Prince with 1,000 enemies'. Created by Droga5 and voiced by Cam's mother Jackie, the ad sees the star charge through a series of obstacles with his brilliant footwork and work ethic forming the foundation of his success.
"By shining a light on Cam’s story, his mental toughness and his impact on the game of football and beyond, we hope to inspire and empower the next generation of athletes to elevate their game on and off the field” - Adrienne Lofton, Senior Vice President, Global Brand Marketing, Under Armour
The ad launched just in time for the 2016 season kick-off and should give us a taster of what's to come from the man this season.
GoodFromYou Under Armour & Droga5