Surreal and dreamy illustrations for a new gelato culture
Futura creates another eye catching identity for the gelato store Cloud & Co.
Cloud & Co. is a traditional gelato store located in Qatar. Futura designed an identity that differentiates C & Co. of all ice cream shops and gelato stores, while seducing consumers with a new gelato culture. Taking as inspiration the impossible scenes of Escher, Futura created beautiful illustrations where everything is possible, where your dreams come true and things without sense are the norm. A fantastic world of pastel skies and cotton candy clouds.
Futura also uses geometric figures and eye catching colors, that combined with a minimalist but fun logo, complement the intricate illustrations.
Cloud & Co, gelato better than your dreams.
Taking as inspiration the impossible scenes of Escher, Futura created beautiful illustrations where everything is possible, where your dreams come true and things without sense are the norm. A fantastic world of pastel skies and cotton candy clouds.
Futura Creative Studio was founded in 2008 by Vicky González and Iván García, and is based in Mexico. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. Futura's services reach from Strategy to Architecture, Branding, Software development and Film production. Their clients come from diverse industries, speak different languages and are located all around the World.
