Australian Design Radio
Christopher Doyle & Co. have developed a richer digital experience and new visual identity for (ADR). A podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design.
Referencing the visual language of equalisers and Australia’s country shape they developed a living, sound responsive identity based around a bold, simple logo mark. In its resting ‘off-air’ state the mark consists of nine EQ bars, aligned in sets of three, to reveal the letters ADR. Whenever and wherever an episode is ‘on-air’ the mark then responds in real time to the rhythm and frequency of the conversation being had. The result is a living, breathing identity that constantly shifts in shape, form and volume based on the conversations that drive it.
GoodFromYou Christopher Doyle & Co.