Home of the True Scotch
A lovely piece of work for Dewar's that sees a virtual tour of their Aberfeldy distillery, The Home of the True Scotch. And this tour is not your standard click through journey. In purchasing a bottle of Dewar's whiskey you are able to track the journey of your bottle from a code on the label from your own address, all the way back to the distillery. The technology uses Google Maps to drive you to the distillery and really connect with the journey of the product. The idea is not only technically clever but also visually impactful once you arrive at the premises with high resolution tour and sound bites of the people at work.