Heart of the Arctic
"An interactive journey into the heart of the Arctic."
To celebrate the release of the Royal Mint's newest four quarters, Toronto-based digital creative agency Jam3 have created a beautiful, engaging, cross-platform journey to make coin collecting engaging to children named Heart of The Arctic. By turning the viewer into an interactive explorer, the journey weaves through mythology, fantasy and truths to collect 56 animated coins and restore the balance between night and day, saving the Heart of the Arctic. The experience and animation are created fully in HTML5 to give the appearance of a flash animation across all devices. Clever stuff!
GoodFromYou Jam3 and The Royal Canadian Mint