For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Smirnoff Mindtunes

Incredible, heart warming, amazing, unbelievable a few words that sum up Smirnoff’s Mindtunes

DJ Fresh has teamed up with Smirnoff to bring you a one of a kind project that see’s three disabled men create music with the power of their minds. Lead by one of the worlds leading brainwave technology experts Julien Castet, they used a software that turns emotions into brainwaves and then into soundwaves that create music. The video is unbelievable and its  wonderful to see three men doing something that they absolutely love

GoodFromYou Smirnoff, DJ FResh & Julien Castet

Give it the beans

Smart idea