FCUKs latest campaign ‘sketch to store’ sees sketches of clothing superimposed over naked models by photographer Rankin’s agency The Full Service. The concept sees the lifespan of designs through to store ‘modelled’ across their many products in the campaign. The result is a great looking campaign written by Vicky Lawton, art directed by Callum Crease with illustrations by Jelly illustrator Jo Bird.
GoodFromYou The Full Service
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