For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Forget baubles

Forget baubles for a second, this balls much better! Adidas unveil the official ball for the 2014 FIFA world cup in Brazil.

According to Adidas the “name ‘brazuca’ is an informal local term which means ‘Brazilian’ or to describe the Brazilian way of life”. It was chosen by public vote. The graphics on the ball, we are told, “symbolise the traditional multicolored wish bracelets worn in the country [see above] in addition to reflecting the vibrancy and fun associated with soccer in Brazil”. They also tie in with the overall visual language of the tournament and its logo. Cue dodgy goalkeeping and ball blaming...

GoodFromYou Adidas


Pantone of the year