A bold new identity for Bute Fabrics
A striking new colour palette and art direction for the woollen textile brand by Graphical House.
Founded in 1947 on the Scottish island after which they take their name, Bute Fabrics supply an international marketplace with exquisite, high performance woollen textiles.
Graphical House created a modern logotype with a bold visual identity that references the angle of the loom, and a bold colour palette to reflect the seasons and markets. The identity translates beautifully into physical spaces, the art direction bringing the brand to life in a well balanced manner. The mastery in fabric manufacture is brought into the language through the photography of detailed textures and raw materials, adding to the authenticity of their reputation across established and new markets.