A bright and bold new identity for 'creative supermarket' ShopAround by Syndey-based agency Design by Toko.
ShopAround co-ordinates a network of over 80 international freelance designers, and fosters new creative talent from its offices in New York, Amsterdam and Rotterdam.
The idea derives from independent supermarkets, using visual references and styling cues from mechanical labels and bold colour-ways to introduce the services for a creative shop. The result is a well-considered, playful and distinctive identity that uses functional materials and design features to represent a full-service creative network in the industry.
GoodFromYou Design by Toko
Link (website coming soon)