A Neue Paleet
Reinvention was the order of the day for Norwegian design studio Neue in order to meet the aspirations of the Oslo department store Paleet. The owners required a repositioning and refurbishment to reflect their new attitude, naturally leading to the need for an inspiring brand experience and visual identity.
'The ambition was to create a destination for fashion and lifestyle Oslo has never seen before.'
The result is a striking and dynamic marque that represents the brands warm and vital personality with a human dimension. The separation of the roundel takes a simple, well structured shape into a uniquely identifiable, energetic marque. The team worked on the branding strategy, visual identity design, photo and art direction, website and launch campaign.