MultiAdaptor was asked to promote Think With Google, which publishes marketing research, articles and case studies, to creative companies and brands. The agency was initially asked to design an exhibition but decided to create an interactive product that could be sent out to potential readers instead.

To create the notepad, industrial designer Roland Ellis developed a conductive bookbinding glue to connect an Arduino circuit board to printed pages without having to use cables or any other parts (the agency claims the conductive glue is the world’s first, as far as it is aware). Conductive ink was screen-printed on to paper pages and can be activated with a standard graphite pencil.