Your rehydrate mate
Vittel have teamed up with Ogilvy Paris to help our hydration, with the innovative 'Refresh Cap'. Born from the insight that up to 80% of us forget to drink enough water each day, the refresh cap give us a subtle little reminder every hour to have another sip and keep our bodies hydrated. A simple, fun, clever idea to measure behavioural change in customers and help us gain our 8 glasses of water target. Check out the video.
GoodFromYou Ogilvy Paris and Vittel
