As part of its global sustainability program, Coca-Cola and Ogilvy China has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.
GoodFromYou Coca Cola & Ogilvy China