Build your own… Merc
We all take photos and make friends on Instagram, but did you know you could build a Mercedes-Benz? To celebrate the launch of the all-new 2015 GLA, we've created the first Build Your Own on Instagram, allowing you to customize the compact SUV of your dreams, in just a few taps.
A clever Instagram hack from Mercedes and Razorfish allows followers the chance to build their own customised mercedes from the catalogue of options. Using the Instagram interface it takes you through changeable components, skipping from image to image as it directs you to your desired car of a possible 132 variants. Mercedes seem to be leading the way in championing the Insta platform as they target the younger millennial consumer.
GoodFromYou Mercedes and Razorfish
