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The beautiful game gets a beautiful cafe with a beautiful ident

Ryan Giggs and Gary Neville have opened a football-themed café in Stratford’s Westfield Centre with an identity system designed by Checkland KindleysidesCafé Football opened last month and serves food inspired by the beautiful game - the menu includes fish and chips, pies, burgers and ribs with names such as Home Team and Starting Eleven, waiters wear football style jerseys and the walls are lined with TV screens playing coverage of the sport.

Steve Ubsdell, associate design director at Checkland Kindleysides, says Giggs and Neville’s aim was to create a family friendly venue rather than a traditional sports bar. “They wanted to create an inclusive space where references to football culture were subtly integrated…a casual dining experience when a family can enjoy shared time together,” he says. The Manchester United players took a hands-on approach to the project, says Ubsdell, and were closely involved in the branding and build of the venue.

GoodFromYou Checkland Kindleysides.

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